Toronto, ON – Next month, with the help of LANG Marketing Network, Cricket Canada and Bombay Sports Company Limited will launch the second season of the Global T20 Canada League in the GTA.
Known for their work with prestigious sports properties, including Hockey Canada, Skate Canada, Participation and the Coaching Association, LANG was the obvious choice for the role of Strategic Advisor for this historic event. As a key partner behind the 2019 GT20 tournament, LANG Marketing Network brings to the table 50 years of experience driving influential Canadian sports sponsorships, including involvement in every Olympic Games since 1968.
“LANG Marketing network has a proven track record in the field of sports marketing and sponsorships. We share the same kind of passion and drive to promote the game of cricket in the North America region. I am fully confident that their experience and credibility in the field of sports sponsorship will help us to fulfill our commercial targets. This is, in my view, is a winning combination,” said Gurmeet Singh, Chairman, Bombay Sports Company Limited.
With a fan base of over one billion, Cricket is the 2nd most popular sport in the world. In Canada the sport continues to grow and expand both locally and on the national scene. In showcasing these exceptionally talented athletes in Canada, LANG recognizes the challenges inherit to both the marketplace and the corporate community. LANG is honoured to have the opportunity to champion the GT20 brand and mobilize the next generation to embrace this international sport.
“With a rich international history, Cricket has captured the hearts of sports fans around the world. We are excited to work with Cricket Canada and Bombay Sports to attract global partners to this initiative and help introduce this new sporting tradition to Canadians,” said Chris Lang, Chairman, LANG Marketing Network.
T20 international Cricket tournaments have greatly assisted in the development of the game by igniting a new and passionate fan base and attracting television networks as well as the corporate community.
About Lang Marketing Network
Lang Marketing Network, established in 1968, is committed to delivering game-changing partnerships in sectors that matter to society. Their client roster includes companies such as Toronto Pearson, Global T20 Canada Cricket and Brock University. To learn more about Lang Marketing Network, visit: www.langmarketing.ca
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Lang Marketing Network